In this series, Sara Burks of The Boutique Hub shares marketing tips, social media strategy and helpful tools that have been designed to help your independent retail business thrive. Watch and learn.
How to improve your social media marketing strategy
As a retailer, are you looking for a way to improve your marketing strategy? Try these three pieces of content next time you go on social media: branded content, engagement content, and sales content.
1) Branded content
Post about anything that has to do with your brand—things behind the scenes, be the buyer, personal stories, things to build your trust, things that you are celebrating inside your business. This helps your customer relate to you. This solidifies who you are and why they care.
2) Engagement content
You’ve got to get them engaged with you—get more clicks, get more comments, get more shares. How do you do this? Through memes and quotes and giveaways. Ask them questions, ask them to share back their personal stories about shopping with you.
3) Sales content
We need to show them the products that we have to purchase and make it easy to purchase right now, not multiple clicks, they do not have to go dig. Instead, your sales content should be to the point, one click and they should be landing on the page that they want to purchase from. You can do this through photos, videos, you can also do this through live sale methods, recap posts, and sale event notifications.
Let shoppers get to know you as a retailer
As a retailer, you need a good mixture of all three types of social media content—branded content, engagement content, sales content—to get that shopper to know you, like you, trust you, and ultimately buy from you.
