Max Retail and The Boutique Hub are both all about supporting independent retailers. Pink Friday was created in 2020 to #supportsmallfirst and allow the small business community to collaborate during the holiday season to drive awareness about shopping small… first! Learn about Pink Friday and how your independent retail business can benefit from such an amazing event. This is community over competition at its finest. Watch and learn.
The Boutique Hub launched Pink Friday for independent retailers
Back in 2020, The Boutique Hub realized this huge needs for our independent retailers, because retailers were trying to compete with the big box stores during COVID-19, we knew we needed to get more shoppers in their doors and eyeballs on their website to convert into sales. So, we created a nationwide movement called Pink Friday. It’s always the Friday before Black Friday, and we give you the marketing materials, the education discounts from vendors, things that independent retailers need to build a huge event—huge nationwide event, a community movement for independent retailers across the US.
The Pink Friday movement drives shoppers to independent retailers
We are also partnering with huge services, such as Sizzle, Comments Sold, and Management One. We’re reaching out to your chamber of commerce, your news stations, and your radio stations to blast it out nationwide—the Pink Friday movement.
Get shoppers to buy before Black Friday
I know when I had my store, shoppers would say, “Oh, I’d love to support you on small business Saturday, but I already spent all my money on Black Friday.” So, we started this movement early. It’s the Friday before Black Friday, every year, to get the shoppers’ attention before Black Friday. Join us each year for Pink Friday in mid-November.
