Matchmaker Spotlight: January Demand Is Moving Fast
Matchmaker is your personalized guide to what to list on Max Retail to drive sell-through. Sent every two weeks, it highlights in-demand brands, seasonal shifts, and timely insights to help you stay ahead.
Here’s a quick, skimmable takeaway from the latest edition (check your inbox for “Matchmaker: What to List Now”).
✔The most in-demand brands you carry
✔What to list right now to drive sell-through
✔Seasonal shifts + promotions that impact buyer demand
What’s happening right now
We’re in the final stretch of winter promotions, which makes this a key moment to:
✔Move remaining winter inventory
✔Start listing transitional categories that are already gaining traction
✔Take advantage by listing aged inventory from 2025
Pro Seller Tip
Price-drop remaining winter styles now to maximize sell-through during these final winter promotions.
Then:
✔Make sure all winter inventory is listed on Max Retail
✔Begin listing transitional pieces to capture early winter-to-spring demand
Upcoming promotions to plan around
These are the major Max Retail sales-channel promotions coming up that can help you boost sales:
✔Jan 20–31: Winter Closeout Sale (outerwear, footwear, sweaters — deep value pricing)
✔Jan 23–Feb 1: Valentine’s Last-Chance Events (dresses + red, pink, and white)
Trends & insights (what to list now)
✔Winter = clearout mode: List and price-drop remaining winter inventory now to capture final demand
✔Giftables are picking up: Jewelry, watches, handbags, pajamas, and beauty are converting well ahead of Valentine’s
✔Shoes sell fast: Boots and sneakers stay strong in every season
✔Outerwear keeps driving: Puffers, parkas, wool coats, trench-weight layers, and longline silhouettes
✔Transition starts now: Cardigans, blazers, denim, lighter knits, everyday dresses, handbags, and accessories are gaining interest
What to prioritize
Your Matchmaker email includes a curated list of brands to prioritize because they’re currently selling fast on the platform.
The key move: list what’s hot while momentum is high, and keep inventory flowing so you don’t miss the demand cycle.
Need help deciding what to list first?
Your Success Manager can help you prioritize brands, pricing, and the best categories to upload next based on what you have on hand.
