Coterie New York · September 9–11, 2026
Why it didn't sell — and what to do about it
Max Retail Co-Founder & CEO Melodie van der Baan is leading two sessions at COTERIE this September. Both are about the inventory nobody wants to talk about, and the math that changes how you handle it.
Javits Center, New York · Presented with COTERIE and The Boutique Hub
Two sessions
Come to one, or come to both
Wednesday September 9 · 5:00 PM ET
Markdowns: A Love/Hate Relationship
Add to my calendar →Friday September 11 · 10:00 AM ET
Solutions to Excess Inventory
Add to my calendar →Both sessions are open to COTERIE attendees — no separate sign-up. Bring a category that's been sitting too long and we'll talk through it.
Why we're talking about this
Unsold inventory is the most expensive thing in your store
Every unit that doesn't sell has already been paid for. It holds capital, floor space, and buying attention that next season needs. Most retailers reach for a markdown because it's the only lever within reach — and it works, right up until it doesn't.
The question isn't how much to discount. It's what that unit is worth to somebody else.
Melodie van der Baan · Co-Founder & CEO, Max Retail
These two sessions are the short version of a conversation we have with retailers every day.
Book a time
Grab a time with our team at COTERIE
Can't make a session, or want to talk through your own aged inventory? Pick a slot below.
Not selling with us yet?
Max Retail is a secure online platform that helps retailers and brands get their wholesale cost back on past-season inventory. If you're at COTERIE, come find us at a session — or start listing today.
