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At Coterie? Come see us at booth #6118!

About

Max Retail

Max Retail was designed specifically to rescue your excess stock and transform it into cold, hard cash. No more staring at stagnant inventory for months on end—it’s time to unleash its full potential.

Say hello to more money, more time, and less stress with Max Retail.

Our Experienced Leadership

Our team doesn’t just understand your inventory struggles—they’ve lived them.

Through years of experience and feedback from small businesses like yours, we’ve fine-tuned our approach to perfection. We’re not just here to boost your bottom line; we’re here to revolutionize your business.

Melodie van der Baan

Melodie van der Baan

CEO | Co-founder

Morgan Hatin Bodstrom

Morgan Hatin Bodstrom

Co-founder | Chief People Officer

Damon Ciarelli

Damon Ciarelli

Co-founder | Chief Innovation Officer

Julia Cai

Julia Cai

CTO

Jorge Montoya

Jorge Montoya

COO

Hoddi Hafsteinsson

Hoddi Hafsteinsson

CFO

Joey Sellers

Joey Sellers

Chief of Staff

Adi Kandel

Adi Kandel

VP of Business Development

Raluca Dumitrescu

Raluca Dumitrescu

Senior Director of Sales

Geneviève Laniel Légaré

Geneviève Laniel Légaré

Director of Marketing

Caitlin Walsh

Caitlin Walsh

Director of Marketplace Operations

Lindsey Hebert

Lindsey Hebert

Director of Customer Support

Talk to Our Team

Schedule a Call
designer sunglasses and brand-name eyewear for men's, women's, kid's, and more.
Adi Kandel

Adi Kandel

VP of Business Development

As VP of Business Development, Adi Kandel spends his time growing Max Retail’s liquidation division through our domestic and international off-price retail partners. Adi has over 20 years of wholesale experience in the retail industry working in Men’s, Women’s, Kids and Home.
Morgan Hatin Bodstrom

Morgan Hatin Bodstrom

Co-founder | Chief People Officer

As co-founder and Chief People Officer, Morgan focuses on hiring the best talent for the team and fostering a united culture as they grow. Morgan previously co-owned a retail store with co-founder, Melodie. She also spent several years in executive recruiting in NYC with a focus in wholesale apparel, footwear and accessories.
Melodie van der Baan

Melodie van der Baan

Co-founder | CEO

Meet Melodie van der Baan, a retailer who speaks your language.

Melodie's journey in the retail world started at ground zero—as a distributor and independent retailer. Having dealt with the complexities of inventory management herself, she was motivated by the pain of unsold inventory that drained profits. van der Baan transformed from retailer to tech innovator, co-founding Max Retail.

Melodie's insights aren't just confined to the boardroom—they're shared on platforms like Shoptalk and heard on podcasts such as Rethink Retail, Retail Wire, and Management One. She's not just a tech guru; she's a trailblazer who anticipates the needs of brands and retailers, alike.