Case Study: Footwear
How one footwear retailer generates $35K–$84K monthly through Max Retail.
About
Year joined: 2023
Retailer type: Footwear
A multi-generation footwear retailer in Louisiana joined Max Retail in 2023 — but real momentum didn’t come until they changed how often they listed inventory.
By shifting from monthly uploads to a steady 3–5 times per week, performance took off, turning Max Retail into a reliable revenue channel with monthly payouts reaching $35K–$84K.
The Challange
Footwear presents unique challenges compared to other categories:
✔Size runs break quickly, making styles harder to sell in-store once key sizes are gone
✔Seasonality is unforgiving—miss the window, and inventory can sit for months
✔High cost per unit means even small volumes of aged inventory tie up meaningful cash
✔In-store markdowns risk training customers to wait for discounts
This retailer found themselves with a growing portion of inventory that wasn’t performing—but still had value if placed in the right channel, at the right time, with the right presentation.
The Approach
The retailer worked with Max Retail to turn footwear markdowns into a structured, ongoing process—one that could run quietly in the background while store teams stayed focused on full-price selling.
Rather than treating aged inventory as a problem to solve later, the retailer built a repeatable system for moving it earlier and more intentionally.
Consistent Weekly Listing
Footwear was listed on a weekly cadence instead of waiting for styles to become deeply aged or heavily discounted in-store. This allowed inventory to enter external channels while demand was still present and before size runs broke down completely.
Enhanced Product Descriptions
Max Retail’s Success Team handled listing creation and enhancements, adding product details that matter to online buyers. This includes fit, materials, improved imagery, and other important details that support stronger conversion without added work for store staff.
Purposeful Channel Distribution
Inventory was distributed across a mix of Max Retail partner channels. This ensured each style reached the most effective audience without requiring additional effort or channel management from the retailer’s team.
Data-Informed Pricing
Pricing adjustments were guided by performance data and inventory age, rather than reactive or blanket in-store markdowns. This allowed the retailer to move inventory thoughtfully while protecting brand integrity.
“I love being able to move out old inventory, keeping a steady cash flow when I have slower days in store. Max Retail really helped me in the slower months when very little money was coming in.”
The Objective
The retailer’s goal was to:
Move aged and broken-size footwear inventory more consistently.
Reduce capital tied up in non-performing SKUs.
Avoid heavy in-store markdowns that could erode brand perception.
Create a repeatable, low-lift process for managing markdown inventory.
Importantly, Max Retail was not used as a one-time clearance solution, but as an ongoing extension of their markdown strategy.
The Results
Consistent visibility kept inventory moving, reduced downtime between listings, and turned Max Retail into a predictable revenue channel instead of an occasional outlet.
Footwear - Mens, Womens & Childrens
Categories Carried
$35K to $84K
Average Monthly Payout
$1,340,000+
Lifetime to Date Wholesale Listed
Shopify
Integration
$275,000+
Lifetime to Date Wholesale Sold
$79
Average Wholesale Price
3,350
Lifetime to Date Transactions
20.4%
Lifetime to Date Sell-Through
