Celebrating a Year of Growth, Momentum, and Retail Wins at Max Retail
As we close out 2025, there is so much to celebrate at Max Retail.
This year marked one of the most meaningful chapters in our company’s history. We launched more seller-requested features than ever before, welcomed incredible leaders to our team, expanded into new categories, and increased sell-through in existing ones—all while more than doubling our seller community.
But what we’re most proud of isn’t just company growth. It’s the momentum of independent retailers using Max Retail to build stronger, more profitable businesses.
Independent Retailers Are Winning—And We’re Seeing It Every Day
Throughout the year, we celebrated sellers expanding their stores, opening new locations, and integrating Max Retail into their daily operations. We watched retailers turn slow-selling inventory into consistent cash flow and saw sellers break new six-figure monthly payout records.
One of the most exciting trends? A major rise in single-location stores (1,000–2,000 sq ft) consistently generating five-figure monthly payouts. Proof that size doesn’t determine success—strategy does.
Built by a Retailer, for Retailers
My mindset as co-founder and CEO of Max Retail will always be shaped by my former careers as both a brand rep and an independent retailer. Max Retail was built directly from the pain I experienced firsthand over a decade in retail—and from seeing the same unsold inventory problem repeated across every account I worked with as a rep.
What’s become clearer each year is this: the job of a retailer has expanded dramatically.
Ten years ago, the focus was buying product, merchandising the sales floor, and styling customers. Five years ago, e-commerce and social media became part of the job—managing a website, shooting product photography, and promoting online.
Today, marketing has nearly become job number one.
Staying competitive for attention where customers digitally socialize, creating content that keeps up with trends, and still executing your core merchant role well—it’s a lot. And with everything else demanding your time, unsold inventory often takes a backseat, even though it directly impacts margin and momentum.
Making Max Retail Easier—and More Powerful—to Use
We’ve always known independent retailers need Max Retail to clear aging, unsold inventory. But in 2025, our focus shifted to making it easier to use.
One thing we’ve learned over and over again:
Retailers aren’t short on inventory—they’re short on time and visibility.
This year, our team launched:
✔️ Six new seller-requested features
✔️ Three new types of data insights
✔️ Three product enhancements
All designed to meet sellers where they are and fit seamlessly into already full schedules.
Turning Inventory into a Quiet Profit Engine
The impact has been clear.
Hundreds of sellers leaned into these new tools, treating Max Retail like a quiet profit engine in the background of their business. Many shifted their listing behavior from monthly to weekly—or even daily—and saw sales grow from a few per week to multiple per day.
As active inventory increased, payouts followed:
✔️ Sellers moved from $300 to $8,000 per month
✔️ One long-time seller expanded Max Retail across more locations and scaled from $14K to $120K in monthly payouts
These aren’t outliers. They’re the result of consistent visibility and better use of time.
We’re Thinking About You—Every Day
Whether you’re a single-location sole proprietor or a multi-door retail mogul, please know this: we are thinking about you every day.
We remain deeply committed to helping you turn unsold inventory into opportunity, margin, and momentum—so you can focus on everything else your business demands.
Thank you for being part of the Max Retail community. We can’t wait to build what’s next—together.
All my best,
Melodie van der Baan
Fellow Retailer & Co-founder/CEO, Max Retail
