Our Core Value Propositions — What You’re Really Getting With Max Retail

Let’s talk about why Max Retail exists—and what the 15% product fee accounts for when you sell an item.

Because that 15% isn’t just for selling inventory.
It’s for everything that has to happen so the sale can happen.

Behind every payout is a tremendous amount of work designed to protect your brand, save your time, and move inventory you don’t want back. Here’s what that really looks like:

We Manage the Complexity—So You Don’t Have To

When you list inventory on Max Retail, you’re not just uploading products to another marketplace. You’re tapping into a system that actively works on your behalf every single day.

✔ We manage integrations and exports across multiple resale and off-price channels

✔ We handle promotions, boosts, and visibility

✔ We monitor performance and adjust when something isn’t working

All of this happens behind the scenes—while you stay focused on running your store.

Anonymity: Protecting Your Brand Comes First

As former retailers, we know that past-season inventory and bad buys can be a sensitive topic. The last thing you want is your store name tied to aging inventory—online or in-store.

Max Retail allows you to sell discreetly to hundreds of millions of shoppers with zero connection to your store name.

✔ Your name never appears on listings

✔ Your name never appears on fulfillment

✔ Max Retail acts as the buyer and reseller

These are B2B transactions supported by our resale certificate. You don’t have to worry about selling on third-party marketplaces, brand perception, or channel conflicts.

You ship it once.
You never see it again.

Which brings us to the next value add.

Channel Exposure That Actually Converts

Unsold inventory doesn’t sell itself—and simply listing it online is not the same thing as getting it seen.

One of the most meaningful things Max Retail does is place your inventory in front of the right shoppers, on the right channels, at the right time.

Your products are distributed across:

✔ Major resale platforms

✔ Off-price destinations

✔ International marketplaces

✔ Our own Max Retail channel (launched this year)

Every channel has its own customer base, algorithm, data requirements, and rules. We’ve spent years testing, learning, and refining where inventory actually performs.

To make that possible:

✔ We clean and enhance your data

✔ We format listings to meet each channel’s specific requirements

This is a huge part of what your 15% pays for—not just access to channels, but active, ongoing work to actually sell your inventory.

No Returns—Because You Don’t Want It Back

Past-season inventory is something you don’t want returned. We understand that deeply.

That’s why Max Retail absorbs returns on your behalf (outside of damaged or incorrect shipments).

✔ We handle the return

✔ We resell those units across our marketplace partners

✔ You don’t have to re-receive, reprocess, or re-merchandise them

Is it ideal for us? No.
Is it critical for you? Absolutely.

Consumer Support & Protection

If you’ve ever sold directly on platforms like Poshmark or eBay, you know the reality:

Questions. Low offers. Complaints. Fraud attempts. Changed minds. And sometimes… truly wild behavior.

Our consumer support team handles all of it for you.

✔ Pre-sale questions

✔ Post-sale issues

✔ Tracking problems

✔ Fraud and disputes

We send you the order to fulfill. We ask that you care about it as much as we do. And we protect you from everything unnecessary that comes after.

This alone represents a massive portion of the value behind your 15%.

Cash Flow That Works for Retailers

Most marketplaces pay on delivery.
Some pay once a month.

We pay you upon shipment.

✔ As soon as USPS scans the label, your payout is processed

There isn’t a day that goes by where I don’t look at orders flowing through Max Retail and think about what that deposit means to your business—your payroll, your buying power, your peace of mind.

Built With You in Mind

Online retail will continue to evolve. Algorithms will change. Channels will come and go.

And we’ll be there—figuring it out on your behalf—so you can benefit without taking on more work.

Existing seller?
Schedule an account review to maximize your sales on Max Retail → Book a review

New to Max Retail?
Want to learn more about how it works? → Schedule a demo