Ex-Moda Operandi CFO Joins Max Retail’s Leadership Team
Published in Glossy on February 14, 2025.
In a recent feature by Glossy, journalist Zofia Zwieglinska wrote about Max Retail, the AI-powered B2B marketplace helping independent retailers turn excess inventory into revenue. The company has appointed Hoddi Hafsteinsson, former CFO of Moda Operandi, as its new CFO. Hafsteinsson, who helped guide Moda Operandi through rapid expansion, joins Max Retail at a time when independent retailers are facing mounting excess inventory challenges.
Hoddi Hafsteinsson
“What excites me most about joining Max Retail is the opportunity to bring financial discipline and strategic growth planning to a company that is redefining how inventory moves in fashion,” Hafsteinsson said.
Max Retail, co-founded by CEO Melodie van der Baan, is on a mission to help retailers stay ahead of inventory challenges. “We’re giving retailers the tools to be proactive rather than reactive,” van der Baan said. “That’s the future of retail.”The article further explores the shifting dynamics of luxury and resale, highlighting Max Retail’s role in providing a smarter, more strategic approach to inventory management.
Read the full article—available exclusively to Glossy subscribers—here.
