Matchmaker Spotlight: Clear Winter, Activate Spring

February demand is moving fast — and so should we.

We’re transitioning out of Valentine’s gifting and into Presidents’ Day savings, Big Game moments, and early spring fashion. This is a critical window for sellers to clear remaining winter inventory while getting spring-feeling styles live now, especially carryover pieces from last spring that shouldn’t compete with fresh arrivals.

Waiting until March is already too late.

Pro Seller Tip 💡

Price Drop aged listings by 20% or more to accelerate sell-through on inventory you most want gone.

Sellers who proactively price-drop are seeing strong, fast-moving sales, particularly on winter holdovers and transitional items.

👉 Build your Price Drop plan now to stay ahead.

Upcoming Max Retail Sales Channel Promotions

Align listings and pricing with these key moments to maximize visibility and conversion:

Feb 2–8: Valentine’s Last Chance

✔Dresses

✔Red / pink / white styles

✔Jewelry, handbags, heels

✔Pajamas, intimates

✔Giftable accessories

Feb 6–8: Big Game Events + Western / Denim Focus

✔Jean jackets

✔Boots, belts, hats

✔Elevated basics that pair well with denim

Feb 9–16: Cold Weather Clearout

✔Outerwear, sweaters, boots

✔Denim, blazers

✔Everyday dresses and transitional layers

Feb 11–16: Designer Spotlight (NYFW Momentum)

✔Designer footwear and handbags

✔Outerwear and statement pieces

✔Recognizable labels with strong brand pull

Feb 14–17: Presidents’ Day Events

✔Prime opportunity to price competitively on winter holdovers

✔Scale up transitional and early spring inventory

Trends & Insights We’re Seeing

February = Transition Mode

Top-performing sellers are clearing winter inventory while actively listing spring-forward styles — not waiting for March resets.

Occasion-Wear Is Rising

Dresses, jewelry, handbags, pajamas, and accessories are converting well ahead of February gifting and event moments.

Presidents’ Day Extends Demand

Shoppers are mixing winter value with early spring staples in the same cart. Competitive pricing and timely price drops are essential.

Denim Momentum Is Building

Straight-leg, relaxed, and everyday denim styles are gaining traction as heavy winter silhouettes fade.

Shoes Remain a Core Driver

Boots and sneakers consistently perform and often anchor multi-item orders.

Spring Starts Early

Lighter jackets, blazers, cardigans, everyday dresses, handbags, and accessories are already picking up interest.

Bottom Line

February is about movement, not waiting.

Clear winter decisively, price strategically, and list spring-forward styles now to stay ahead of demand — and ahead of your competition.