PRESS RELEASE
New integration gives WinSale retailers a seamless, time-efficient path to list aged inventory directly on the Max Retail platform.
West Palm Beach, Florida – July 7th, 2026 — Max Retail, a leading retail technology platform helping independent retailers and brands easily sell their aged inventory online, today announced a new integration partnership with WinSale, a point-of-sale (POS) solution that serves footwear and safetywear retailers across North America.
The integration allows stores running on WinSale to easily identify unsold inventory within their POS and list it directly on the Max Retail platform. As inventory sells in-store, it is automatically updated on the platform.
At Max Retail, the company’s vision is clear: independent retailers’ energy is best spent on selling full-price inventory and relationship-building with customers in-store. Max Retail is designed as a behind-the-scenes system to help small businesses free up cashflow, turning dead stock back into cash.
“It’s really quite simple. With Max Retail, you sell fast, earn more, and we do all the work.” said Melodie van der Baan, Co-Founder and CEO of Max Retail. “We’re constantly making Max Retail easier for the busy independent retailers we serve. The WinSale integration is another step in that direction.”
Footwear is consistently a high-performing category on Max Retail; footwear seller payouts average $47,000 annually per 1,000 sq/ft with recovery rates 5-8x higher compared to traditional liquidation.
“WinSale gives footwear and specialty retailers a POS and inventory backbone they can run their business on. Integrating with Max Retail was a natural extension of that. Our retailers now have a built-in, low-friction way to recover value on unsold inventory without adding steps to their daily operations. It’s the kind of practical, retailer-first integration we look for,” said Dmitry Goncharenko, Executive Customer Relations at WinSale.
The Max Retail and WinSale integration is available immediately to retailers using WinSale and the complete integration takes less than 15 minutes to set up.
The WinSale integration builds on Max Retail’s growing ecosystem of point-of-sale partnerships. Max Retail also integrates with RICS, Lightspeed R-Series, Shopify, and Square, continuing to invest in new partnerships that reduce barriers for independent retailers.
To connect your WinSale account with Max Retail or to learn more, visit maxretail.com or contact us at support@maxretail.com.
About Max Retail
Max Retail helps independent retailers and brands to discreetly sell unsold, past-season inventory beyond their storefronts, across a network of global online e-commerce sites reaching more than 400 million shoppers. Max Retail is the only solution of its kind for small businesses to recover their cost on aged inventory, freeing up cashflow and increasing inventory turnover without heavy in-store markdowns. For more information, visit: https://www.maxretail.com/.
Media Contact
Genevieve Laniel Legare
Marketing Director at Max Retail
347-509-7927
