Selling Your Excess Inventory with Melodie van der Baan, Max Retail
Published on Proof to Podcast, April 29th, 2025.
Got excess inventory and not sure how to move it? We get it—and we built Max Retail to solve exactly that.
On today’s podcast, our co-founder Melodie van der Baan shares the story behind Max Retail: from her early days as a sales rep to owning her own retail store in Palm Beach, and how the frustration of sitting on unsold inventory led to the idea for our platform.
She dives into how Max Retail helps independent retailers and brands easily sell excess inventory online—and how we integrate seamlessly with popular sales platforms. Melodie also highlights the unique ways we give new life to seasonal or aged inventory by tapping into our vast network of ecommerce sales channels.

They also talk about the importance of inventory management, staying adaptable in uncertain markets, and why a strong partnership between brands and retailers is more crucial than ever.
If you’ve ever felt stuck with dead stock, you’re not alone—and we’re here to help.